How did Momentum Pictures market and distribute The King's Speech?

With what is considered a low budget of £9,232,500, the King's Speech is an 'art-house film' based on the Royal Family during World War 2. With a widely successful cast and the help of distribution companies such as Paramount Pictures and The Weinstein Company, catching the audience's attention was made to look easy by Momentum.
The poster for the film pulls the focus of the target audience to the three main stars, Colin Firth, Helena Bonham-Carter and Geoffrey Rush. One of the main selling points of the film is it's cast, and using the poster and many opportunities for interviews to promote the film put an emphasis on the actors included and draws in the attention of the target demographic. The poster has a particular regal feel to it, playing on the fact that the film is based around the King and the typically British Royal Family, this would attract a large audience of people outside of the UK as the Royal Family is a particular tourist attraction. Although the films was predicted not to receive much attention from the public, the poster omits any media reviews which would otherwise convince an audience that is on the fence to go and see a film, making it obvious that the instant success of the film was not predicted.
The official website was scarce to begin with, only featuring the trailer for the film and small 'About' section. Although the film had no publicity through social networking sites such as Facebook and Twitter, it was promoted through the studio's pages and feeds. This gave regular updates about the movies marketing and publicity.
The positive word of mouth that surrounded the film came from the light hearted side of the trailer in which we see the comedic scenes between Firth and Rush before being reminded of the seriousness of the era in which it is set. The trailer balances the comedy and the drama well and shows off the performances of Firth and Rush. After the film's debut at the Telluride Film Festival the word out mouth about the movie spread after it became an instant awards contender. The background of the film revealed the writer had suffered from a similar impediment as the King, making it feel more personal.
The movie was tactfully set to be released just in time for the awards season which allowed it to gain plenty of recognition for nominations. Although the talk of the film may only have lasted a short while after the hype had died down, the timing of the release allowed the frenzy to continue as the King's Speech picked up 121 award nominations.
The King's Speech is set to be released on DVD on 9th May 2011, shortly after the 'Royal Wedding' where a lot of media attention will be on Britain and the Royal Family.